Ash Maurya - Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))

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Ash Maurya - Running Lean: Iterate from Plan A to a Plan That Works (Lean (O'Reilly))
Description: Amazon
Iterate from Plan A to a Plan That Works Gebundenes Buch We live in an age of unparalleled opportunity for innovation. We're building more products than ever before, but most of them fail-not because we can't complete what we set out to build, but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping.

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